Next Media research programme (planned for 2010-2013) aims at innovations in media experience, in new business models, concepts and technology. The main objective of the programme is to renew the business environment of the media sector by breaking the limits of media content and changing the way it is created, configured, serviced and consumed.
Production and consumption of media is under radical transformation. Digitalization of production, distribution and consumption of media as well as the growing penetration of broadband access and mobile Internet allow increasingly rich media content to be distributed to a variety of terminals. This endeavour takes advantage of the current transition towards co-creation, interactivity and independency of time and place. The diversity of terminals and devices in consumers’ everyday life is increasing and the significance of mobility is emphasized.
Next Media has the support of the whole Finnish media industry. The companies have together created a strategy for the media sector
and the companies are committed to research and development activities consistent with Next Media objectives.Vision and objectives
The vision of Next Media is to turn the Finnish media sector into a significant global actor. In addition to forming an extensive collaboration structure, R&D&I ecosystem, Next Media will create breakthrough innovations in co-operative content production, user targeting, media experiences and media concepts as well as in business models and organisational development.
The main objective of the programme is to renew the business environment of the media sector by breaking the limits of media content concept and changing the way it is created, configured, serviced and consumed.Strategic Research Agenda
was made by companies and research institutes to form a common basis for planning of the programme and case projects. It provides the positioning of the Next Media research, development, and innovation programme, and gives the guidelines which will be performed under Next Media in 2010 - 2013.